TMA Council of NJ - Spring 2019
As Spring blooms across New Jersey, your Transportation Management Associations are busy working to improve mobility and sustainability.
In this issue, we share how they are accomplishing these tasks.
Hudson Transportation Management Association hosts the 2019 NJ Smart Workplace
On March 21st, the Hudson TMA held the 2019 New Jersey Smart Workplaces Recognition Program at the Culinary Conference Center in Jersey City. Hudson TMA was joined by Hudson County Freeholder Anthony Romano as we recognized 69 recipients for their outstanding achievements through their participation in programs that provide and promote commuting alternatives for their employees, thus reducing traffic congestion while improving air quality.
Of the 69 recipients, 20 were recognized for reaching Gold and Platinum levels. Among the top earners was Evergreen Shipping America based in Jersey City, which provided participants with information on their global sustainability efforts. Evergreen has implemented strict controls in their operations in order to reduce pollution to the sea, air and land though such protections as emission controls, ballast management, garbage and sewage management, oil pollution prevention as well as leakage prevention of Freon. Evergreen has also reduced vessel speed in order to reduce fuel consumption and improve energy efficiency!
In addition, the TMA recognized more than 30 schools in Hudson County for their partnership in promoting and providing Safe Routes to School initiatives and programs which encourage children to walk and bike to school and to do so safely.
Also in attendance were the TMA’s colleagues in transportation planning and transit services - NJ Transit, the Port Authority of New York and New Jersey, New York Waterway, Hudson County Division of Planning and the North Jersey Transportation Planning Authority.
Market Your Brand
and Grow Your Ridership
with a Customized Bus Wrap
Marketing drives everything. EZ Ride offers a customized bus wrap which is an affordable and easy way to increase the visibility and marketing of your property to prospective tenants. A customized bus wrap serves as a “moving billboard” for your brand. Eyeballs are hard to win these days, but out of necessity, people are still required to pay attention while on the road. With an estimated 101 impressions per mile traveled, bus wraps have the lowest cost per impression in the advertising market. The Outdoor Advertising Association of America cites the cost per impression for vehicle wraps at $0.77 — that’s about a third of the cost of a billboard ($2.18) and a fraction of the cost of a radio advertisement ($8.61).
Several property owners have partnered with EZ Ride to market their residential communities with a customized bus wrap including The Harper in Secaucus, The Monarch in East Rutherford and Vermella West in Kearny.
Customized bus wraps provide a unique branding opportunity which helps increase awareness, promotes ridership and justifies the investments in creating shuttle programs.
Go with a company that is known for its quality, customer service, and networking abilities — that is typically not the company with the cheapest prices. EZ Ride works with an experienced vendor who specializes in bus wraps which are mounted using a quality vinyl and laminate. You have the flexibility to create your own design and we take care of the rest. Typically, it costs about $2,500 - $3,000 for the installation of the bus wrap and a monthly fee of about $500.
Bike to Work Week 2019
Hunterdon County Bike to Work Week will be held from May 13-17, 2019. This year’s free event coincides with national Bike Month promoted by the League of American Bicyclists. Bike to Work Week promotes bicycling as a commute alternative. The free annual event provides commuters with a fun and engaging opportunity to leave their cars behind and bicycle to work or a transit facility instead.
Participation in Hunterdon County Bike to Work Week is open to any individual 18 years or older who lives, works, or begins a transit trip in Hunterdon County. Participants may ride as many days as they choose throughout the week. All participants will be required to wear a helmet. Wearing high visibility clothing is strongly recommended.
All Bike to Work Week participants will receive an event packet with lots of great event “swag”. Cyclists who record their bicycle commute rides will be eligible for entry into prize drawings from event sponsors.
The event is supported by the North Jersey Transportation Planning Authority and the generosity of the following sponsors:
HUB LEVEL SPONSOR: 4 Imprint
PEDAL LEVEL SPONSORS:
Hunterdon Healthcare ShopRite of Hunterdon
SPOKE LEVEL SPONSORS:
Basil Bandwagon COSTCO Wholesale EncoreRides.com Hardy's Coffee Bar Oriental Trading Company V5 Cycles Velocity Cycling Studio WaWa Community Care
Getting To Transit in Atlantic County with
the Route 54/40 Community Shuttle
Have you noticed something familiar missing of late? Perhaps it’s the feeling of the sun beating down on you after a long winter or… maybe it’s the sound of the train passing through town! Beginning May 24th the Atlantic City Rail Line, operated by NJ TRANSIT, will resume operation and you can get there with the Rt. 54/40 Community Shuttle!
For many the sound of the train, the whistle forewarning those who may in its path, brings vivid images of a time long past where trains were king and transformed the country side. Today the train serves as a critical tool for getting to work, school, social services and even friends.
Accessing this amazing asset can be difficult for many in the region especially if you don’t readily have access to a vehicle. The Rt. 54/40 Community Shuttle, which began operating in 2016, makes getting to the train easy! The shuttle directly serves the communities of Hammonton, Folsom, Buena Vista Township, and Buena Borough with a stop at the Hammonton Train Station.
The Rt. 54/40 Community Shuttle provides affordable and reliable transportation to get to work, school, social services, medical, and shopping destinations. The shuttle begins operating each weekday morning at 6 A.M. and ends service at 8 P.M. Stops in Hammonton include the Rail Station, Walmart, and ShopRite. The shuttle also stops at the Wawa in Collings Lakes, the Dr. Martin Luther King Jr. Community Center in Newtonville, as well as various locations in Buena Borough, and many other locations along the route.
The Rt. 54/40 Community Shuttle has provided over 30,000 one-way trips since it began operating. The service provides a critical life line for the rural communities it serves. Prior to the shuttle, there were no means of public transportation between Hammonton and Richland. Now people can travel along Rt. 54/40 and connect to New Jersey TRANSIT’s 553, 554 and the Atlantic City Rail Line which allows for greater mobility in the region.
To get schedules, assistance with trip planning, and more information visit www.driveless.com or give Cross County Connection a call at 856-596-8228.
TransOptions’ Competition Challenges People to Bike to Work
All riding abilities are eligible. All distances count.
TransOptions’ 2019 Bike to Work Challenge registration is open during the month of April and the competition will run through the month of May. The free, friendly competition offers both expert and beginner bicycle riders an extra reason to bike ride this spring amid decreasing stress, traffic congestion, and vehicle emissions. Riders create an online profile at GoForGood.TransOptions.org and track their bicycle commute trips and miles from May 1st to May 31st. Participants who join the challenge are entered to win prizes in seven different categories: Trip Master, Miles Master, Team Prize, Resolute Riders, Rookie Riders, the Role Model Challenge, and a weekly raffle. The Bike to Work Challenge coincides with National Bike Month.
Participants can drive to a Park & Ride and ride the rest of the way to work, bike to a train station or take their bicycle on the bus. Riders can also create teams and invite friends or coworkers to join as a way to add motivation and gain additional chances to win prizes. Teams are also an ideal way for expert riders to mentor, encourage and support novice riders. Commuting every day by bicycle is not required, but every ride gives participants a greater chance of winning bigger prizes.
New features have been added to the GoForGood app this year:
Login with Facebook or Google
Share completed trip map and photos to Facebook, Twitter, and Instagram
Push Notifications are sent to remind people of upcoming events, to log their trips, and prize updates
Notifies users of calories burned and CO2 saved during trip
Teams are ranked by average number of trips
“We thank all of our sponsors of the Bike to Work Challenge in addition to our participants for supporting a program that aims to improve the mobility and health of northern New Jersey, said Dan Callas, TransOptions’ President.
In February, Ingredion Bridgewater unveiled their new electric vehicle car chargers as employees test drove Tesla vehicles. Ingredion Bridgewater, one of RideWise’s prospective 2019 New Jersey Smart Workplaces, recently installed electric vehicle chargers for employee use. To celebrate the installation, the Ingredion Sustainability Committee hosted a presentation on All Electric Vehicles, followed by a ribbon-cutting ceremony and Tesla test drives featuring a Model 3 and Model X from Tesla Short Hills.
The demand for workplace chargers has recently been on the rise. According to Forth Mobility, a nonprofit electric vehicle advocacy group based in Portland, Oregon, employees with workplace charging are 20 times more likely to drive an electric vehicle. In addition, 52 percent of employees believe their employers should be doing more for the environment – and installing workplace chargers is one way to encourage sustainable behavior in the workplace. And, electric vehicles are being considered the way of the future; 41 million electric vehicles are expected to be on the road by 2040.
The Ingredion program is a prime example of a collaboration between RideWise and its Smart Workplaces that support environmentally conscious transportation and engage employees in their sustainability mission. Some Ingredion employees are already utilizing the chargers. One such employee, Pat Tendick, said, “I have a plug-in hybrid that can get me to work and back on a single charge. The hybrid is very nice to drive in EV-mode and has much lower emissions and fuel costs. When the chargers went in, I was worried that I would be the only one using them, but usage has been good.”
Sources: Forth Mobility, Gallup Workforce Poll 2015, National Marketing Institute, Adecco, Minnesota Pollution Control Agency, U.S. Department of Energy
Mobility Matters Launches
on 1450 WCTC AM Radio
Keep Middlesex Moving recently launched the radio show/ podcast Mobility Matters on 1450 WCTC – the Voice of Central New Jersey. WCTC has been broadcasting for over 70 years and features syndicated and live talk shows, including KMM’s Mobility Matters.
Mobility Matters is hosted by KMM Executive Director Bill Neary and features a wide range of guests, many of which are leading experts in their fields. Much of the 13 episodes are focused on transportation, sustainability, and economic development in relation to mobility on a state, regional, and local levels. In the coming 13 weeks, the show will cover topics such as Travel and Tourism, Safe Routes to School, Rutgers Transportation/Bike Share, Street Smart, Healthier Middlesex, Work Force Development, the Middlesex County Greenway, Bike/Ped Safety, and the Gateway Project.
The one-hour show is taped live in the Greater Media studios in Somerset NJ and are also available on KMM's Facebook live feed. The show airs weekly on Wednesdays between April 2019 to June 2019 at 10 AM and podcasts of the show are also available for download by visting Greater Media.
Greater Mercer TMA recognizes local students in Safe Routes to School Bookmark Design Contest
In celebration of NJ Bike and Walk to School Month, Greater Mercer TMA (GMTMA) announced the winners of its Safe Routes to School Bookmark Design Contest. Third through fifth graders in Mercer and Ocean County were asked to create a bookmark design with the theme “Create your own Superhero! What does a Sustainability Superhero look like to you? What powers or gadgets would your Sustainability Superhero have to make your neighborhood cleaner and friendlier?”
“The superheroes the students created were great, “said Cheryl Kastrenakes Executive Director of GMTMA. Their work showed creativity and an awareness of the kinds of actions that can be done to help keep the earth cleaner and greener.”
The Mercer County winners are Gianna Stines 4th grade student at Robinson Elementary, Hamilton NJ and Joanne Young Lim 4th grade student at Johnson Park School, Princeton, NJ.
The Ocean County winners are Joanna Marie Cali 3rd grade student at Warren Wolf Elementary, Brick NJ and Sophia Pasqua 5th grade student at Island Heights Grade School at Toms River, NJ.
Each winner received a $50 gift card and had their bookmarks professionally printed. The winning bookmarks are being distributed at many Mercer and Ocean County schools and libraries. Gianna Stines was the Grand Prize winner will also have her superhero character turned into a plush toy.
GMTMA serves as the NJ Department of Transportation’s Safe Routes to School coordinator for Mercer County and works with schools, communities and PTOs to encourage more students to walk and bike to school safely and to improve the areas where it is not safe. If you would like more information about the Safe Routes to School Program please visit gmtma.org.